Luminary had a troubled launch, but I think a part of it is that no one fully knows what's going on. And no, I'm not just talking about the lack of communication between Luminary and the podcast world.
Luminary unintentionally stepped on landmines of podcasting norms that need to be fleshed out. Maybe the concept can be salvaged. Maybe not, but until we understand what went wrong and what went right, I don't think we can make the judgment call.
1. Barnes, Brooks. “With Big Stars and Paid Subscriptions, Luminary Aims to Be the Netflix of Podcasts.” The New York Times, The New York Times, 4 Mar. 2019, www.nytimes.com/2019/03/03/business/media/luminary-media-podcast-app.html.
2. a.“Luminary, Launch, and Licensing.” Hot Pod News, hotpodnews.com/luminary-launch-and-licensing/.
b. Quan, Nicholas. “Luminary's Rough Launch Continues as Another High-Profile Podcast Asks to Be Removed from Its App.” Nieman Lab, 24 Apr. 2019, www.niemanlab.org/2019/04/luminarys-rough-launch-continues-as-another-high-profile-podcast-asks-to-be-removed-from-its-app/.
c. Olson, Mathew. “$100 Million Podcast Startup Luminary's Botched Launch Is Nothing New.” $100 Million Podcast Startup Luminary's Botched Launch Is Nothing New, digg.com/2019/luminary-podcast-launch-mistakes.
d. Benton, Joshua. “L'affaire Luminary Continues with More Podcasts Dropping out and Allegations of Technical Bad Behavior.” Nieman Lab, 25 Apr. 2019, www.niemanlab.org/2019/04/laffaire-luminary-continues-with-more-podcasts-dropping-out-and-allegations-of-technical-bad-behavior/.
3. Crampton, Caroline. “Making Money: Part One.” Hot Pod News, 9 Apr. 2019, hotpodnews.com/making-money-part-one/.
4. Crampton, Caroline. “Luminary Cleans up the Show Notes Links Situation.” Hot Pod News, 7 May 2019, hotpodnews.com/luminary-cleans-up-the-show-notes-links-situation/.
[This wasn't the original source 4, but I elected for this one because it also provides Luminary's explanation for the name thing I keep complaining about. I'm not satisfied with their response given what my situation was, but I think it's something I still should present to you all.]
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